Where Small Businesses Are Spending Their Ad Budget
A recent (12/10/11) report from lead generating firm MerchantCircle/Reply.com states that in a survey of 2,500 US small business owners, SEO is the way they would go. The way they would go, that is, If they only had one choice on which to focus their marketing. The survey asked, “If you had … [Read More...]
How to Optimize Your Blog Using SEO
It seems like everybody and their cat has a blog these days. (Don’t believe me about the cat? Google “Mr. Puddy.”) How in the world do you make your blog stand out? How do you get it high enough in the rankings so as to be found by clients, customers or fans? The same way you let them find … [Read More...]
SEO Trends for 2012
With Google changing its algorithm somewhere between 350 and 500 times in 2011 (that’s more than once a day!) it’s sometimes difficult to know what to stick with and what to toss out when it comes to your SEO content. What’s relevant today may not even score with the bots tomorrow. In SEO’s … [Read More...]
Using Social Media Marketing in Your SEO Strategy
Social media marketing is everywhere, and if you listen to the “experts” it’s the new face of the marketing world. What then, is an SEO marketer to do? The simple answer is to combine the two. SEO and social media marketing are really just two powerful weapons in the marketer’s arsenal, … [Read More...]
Business Blogs and Social Media Should Work Together
Before Facebook, Twitter, LinkedIn, Google+, and the hundreds of other social networking sites existed, individuals and businesses used blogs as a way to share and express their thoughts. In fact, blogs can be thought of as the original social media. The whole point of blogging was to get others … [Read More...]
4 Reasons to Submit Guest Blog Posts
Blogging is no easy task. Once you set up a blog, you need to keep it active and engaging. This means that you need to decide on a topic, write a post, edit the post, schedule the post, promote the post, and monitor comments on the post on a regular basis. The first step to becoming a successful … [Read More...]
To Retarget or Not To Retarget?
Have you ever thought to yourself, “Wow, what a coincidence. I just visited Company X’s website and now I’m seeing ads for them all over the place!” Well, it’s not a coincidence and it doesn’t mean that that company has millions of dollars to spend to place ads everywhere. These ads … [Read More...]
Social Media isn’t a Replacement for Good Customer Service
Carnival Cruise Lines One Ups Royal Caribbean with Customer Service She blew over our houses, tore apart our businesses, flooded our streets and cancelled our San Juan Cruise….Hurricane Irene showed travelers who’s boss. With the threat of Hurricane Irene approaching, popular cruise lines … [Read More...]
4 Ways to Incorporate SEO into Trade Show Marketing
Many businesses, especially in the B2B sector, spend a lot of time and money promoting their services at trade shows. In addition to the benefits of attracting potential clients or customers at the actual event, trade shows can also help your search engine optimization efforts. You may wonder, … [Read More...]
This Is The Worst S*#% I Have Ever Read
How to Deal with Negative Comments on Your Page Tip 1: Never Delete a Negative Comment. The #1 rule of responding to social media comments is never to delete a negative post. If you must delete a post, due to certain circumstances such as it’s profane, threatening or violent, provide an … [Read More...]