March 20, 2006
The Best SEO Tool- Content
Ok I must level with you. If your looking for the best SEO (Define) tool, it has nothing to do with title or meta tags…sort of speak. Its content.
After all, what can you expect from high rankings if your Website doesn’t clearly speak to the audience that you tried so hard to communicate with? High rankings are short lived by those who play the SEO game without focusing on the content of their Website and its pure offering to solve an identified need.
I know, you may think I’m preaching to the choir, but the truth of the matter is that content is king. If you don’t focus on why your target market should buy or recognize you, then what is the point of drawing them in to you site? Really.
Ok, so how do you make content sticky?
Making your content sticky really depends on your business model and how your online strategy attempts to differentiate its offerings from that of competitors. I recommend by asking yourself some fundamental questions:
- Why should I buy from you?
- What gets your target market excited?
- What objections do you think a typical prospect has before making a decision?
- How does your offering solve a need that isn’t already addressed in the marketplace?
- If your prospect decides not to buy from you now, how do you keep encourage them to come back?
The above items address what I call “pain points.” That is what makes your audience want to be engaged with your company or offering. Literally, any good SEO can achieve good rankings. But to buy from you, takes a little marketing 101. If your in the process of selecting a SEO or planning a project yourself, the above concepts should guide you in making your Website compel your readers. Combine that with high rankings, a clean website, and good Website objective, you should have a killer SEO strategy that wins business.
[tags] seo, seo tools, web content, internet marketing stategy [/tags]
Filed under Internet Marketing Strategy, SEO Tools by Christian Del Monte
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Comments on The Best SEO Tool- Content »
Ismael @ 4:36 am
Is there any special techniques that can be used to optimize a wordpress blog on my server for SEO. One issue I see is no way to change the title tags on each page, where it seems to take the blog name for the home page.
I have several hundred 600+ inbound links.
I have pinged Technorati manually and used pingoat as well as pingomatic every time I add a new blog.
There is plenty of content, about 30 articles.
What else can I do? What else should I do to optimize my blog?
Christian Del Monte @ 8:22 pm
Hi Ismael,
Depending on your tech saviness, optimizing your blog can be a challenge. This is becuase most blog platforms dont have a great way to make your title prominent in your homepage or permalinks. We use a combination of Wordpress and Semiologic (www.semiologic.com) to make our blog SEO friendly. Every time we post, semiologic loads the post title prominetly as the permalinks title, which was one of the reasons we chose to go with it in the first place. On top of that, it offers many unique tools that make it search engine freidnly right out of the gate.
Links are no doubt important and getting more of them is always a challenge. Here are just a couple of quick ways to boost your rankings:
1. Write articles- take some of your blog posts and publish them as articles in networks such as eZinearticles.com.
2. Issue press releases- if your compay has some newsworthy storys, you could submit a press release and put a link back to your company in it.
3. Read other bloggers posts and make use of the trackback URLs by writing a short blurb about what they posted and putting the trackback in your post.
4. Comment on other peoples posts, because they will likely return their link love:)
5. Make sure that your title is reinforced by the content you write in your post.
Hope the above tips help. Thanks for sending in the comment!
Christian