April 26, 2006

Getting Your Press Release Published

Here’s a good tip to help improve your chances of getting your press releases picked-up by the media. Make follow-up calls direct to the publication editors. Most communicators know about this step in the PR process (http://www.prweb.com/) but it is often forgotten, or time just doesn’t permit this extra effort.

Why bother?

· You can ensure the editor has your material. If not, you have a chance to resend it. · You can get the editor’s ear for a few minutes, call his/her attention to your release, and answer any questions he/she may have.

· You’ll get acquainted. If your news releases consistently contain newsworthy information appropriate for their audience, you’ll become a credible source for them and you’ll get your materials published more often.

· Just one more story in print might mean one more sales lead, and ultimately one more sale. And, of course, you’ll increase your brand awareness.

If you look in Bacon’s Media Directory (http://www.bacons.com/) you can identify the current publications and newspapers appropriate for your releases, and you can identify the appropriate editor for your specific topic.

Usually noted in Bacon’s (for most newspaper editors) is the method by which they prefer to be contacted. Some prefer phone calls, some like faxes, and others prefer e-mail. Details may also be included on the preferred time of day to call, and when their deadlines fall.

If you are sending a release to a trade magazine and their closing date is mid-month, you want to be sure to contact them the prior to that date so your news item can be included in their next issue.

Be sure to abide by the editors’ preferences and again you’ll gain their trust and build valuable relationships that can only help you grow you business.

Filed under Online Public Relations by Connie Krauth