Video Podcasting - A Marketers Dream

If you are a marketer you need all the tools you can get to effectively market your company’s products and services. Video podcasting (Define) is a great way to communicate your company’s messages because it’s easy, affordable and fast - and, oh yes, portable and convenient! As recent as 10 years ago, creating video for business communications was an expensive and lengthy process. With the help of modern technology, businesses today can create affordable, professional video podcasts to visually promote a company’s products and services and provide customers the convenience of portability, so desired in today’s fast-paced world. Quick turn video podcasts are the new norm and you don’t have to give up professional quality. Here are some factors to consider. Find a podcasting service that has experience!

• Ask questions about filming and editing equipment.
• Ask about lighting equipment and techniques

Define your project objectives

• Draft key messages
• Depending on the type of video, for example a product demonstration, consider hiring professional script writer.

If you are filming a speaker consider adding in still images or slides. Consider using existing footage to enhance the story. Many companies have a “vault” of old tapes and beta footage. If it’s still appropriate, dust it off and reuse it. Zooming in on your presenter? You might need make-up - powder for the shine. Once you have your final-approved file, use it to the max. Make sure you track your downloads. You can relax. You’ve just delivered a high quality, professional video that’s easy to access and portable. You’ve clearly explained and demonstrated the cool new features of your latest product. Now imagine. Your customers watch your podcast as they eat lunch, work out at the gym, or wait for their flight in the airport. They love you for making life easier. They call you with complements and sales soar. They even know your dog’s name. You’re on your way to the bank! [tags] podcasting, video podcasting [/tags]