Phone Call Tracking: Where Are Your Advertising Dollars Going?

So you have ad placements in several local media (yellow pages, newspaper (offline & online), weekly circulars, billboards, radio spots, etc.) Do you really know which media is performing best for you? Sure the yellow pages or the local newspaper assure you a certain circulation rate but how do you know which outlet is not only bringing in the most leads but which one is the most cost effective?

There are several phone call tracking solutions on the market today, including; CallSource, Capture the Call, i-Sight and my personal favorite VoiceStar

With a call tracking solution like VoiceStar you no longer have to act on sure gut belief and historical ad buys when making purchase decisions. By simply using unique phone numbers (local or toll-free) in your ads, you can efficiently (in terms of money and time) track where your leads are coming from and where your budget is best spent.

VoiceStar offers a convenient online interface where you can assign unique numbers to all of your media. Each time a phone call comes in, you’ll know which media buy produced the call, what time the call was made, who the caller was as well as the duration of the call. Heck, you can even record the phone calls if you'd like.

With an easy to use graphical online interface you can see, in real-time, which media is producing the calls and how many they are producing. For more efficient ad scheduling and employee management you can determine which time of the day your target market is responding to your ads. And for any of you who might own several stores in your local metro or have offices nationwide, you’ll now know which market/location is responding best.

A database of phone recordings can be very useful to a business. They can be used for future training purposes or even to analyze your company's customer service techniques.

With so much added insight into the dynamics of your advertising buys it won’t be long before you’re on your way to; a more efficient business, delighted clients and most importantly, more sales!

[tags] call tracking, advertising, media buying, media planning [/tags]