Email Marketing Soars In Recession

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Yes, I know it’s old! And yes, I know the Internet is clogged with spam! But the recession is giving email marketing new life! Why the new life? The answer is simple. Businesses are turning to cost-effective proven programs that get results. Email … [Read more...]

Podcasts Yield High Return on Investment for Businesses – Part II

Part 2:  How can businesses monetize podcasts? A podcast is a lot like a Website. A podcast series (i.e. routine podcasts from podcaster or Internet radio podcast show like Radiospectives) is a lot like a blog. At first, these analogies may seem … [Read more...]

Podcasts Yield High Return on Investment for Businesses – Part I

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Part 1:  What are business podcasts? Podcasts have become one of the fastest growing media of all time. According to eMarketer.com, February 2009, almost 22 million U.S. Internet users are listening to podcasts. eMarketer.com is forecasting the … [Read more...]

Social Media Marketing Critical To Business Success – Part III

Part 3:  How can I harness the power of Social Media Marketing? To answer this critical question, we need to start by understanding that the social media landscape is at best chaotic, made up of a number of elements, and continually evolving.  … [Read more...]