Comments on: Advertising during a Recession

By: Terry

Terry — Wed, 11 Aug 2010 05:59:58 +0000

when costs are cut for advertising, it usually means the return is lower. But there are avenues to look at.

If you run analytics on all your advertising campaigns and mediums and discover where you make the most profit (ie greater ROI), then that is where to put most of yur available funds….

By: Online Marketing Blog

Online Marketing Blog — Sun, 20 Jun 2010 10:03:24 +0000

the problem with cutting cots during a recession is that when the inevitable recover comes, your business will be worst placed to take advantage of the explosion in new bsuiness. Sure in times of recession it’s instictive to tighten your belts, my advice is to resist the temptation to cut your marketing busget and instead spend more on marketing, but only on the channels you can track and gain ROI such as online marketing.

By: Steve

Steve — Tue, 11 May 2010 16:50:06 +0000

A well thought out online marketing strategy is always important, even more so during a recession. Enjoyed the article!

By: John

John — Tue, 16 Mar 2010 03:11:01 +0000

The recession was always going to happen, those that hurt the most were those who were not seeing the warning signs. Regardless, people will purchase, and purchasing helps solve the recession, so advertise your butts off, they will come.

By: Expedia.ca

Expedia.ca — Fri, 12 Mar 2010 08:44:03 +0000

Thanks for the post, I look forward to reading about your findings. We still use GA but have regularly visited Get Clicky and considered going with the realtime option. I think its high time we take another look, thanks again

By: Trey Smith

Trey Smith — Tue, 09 Mar 2010 08:26:39 +0000

Recession will really kill your company if you don’t know ow to keep it alive. and advertising is one of the ways it could be put in to air again.

By: searchrevo

searchrevo — Wed, 24 Feb 2010 21:07:57 +0000

Great post. I agree that in a recession it is important to continue advertising, but to find more inexpensive and more effective ways to do so. I work for a small advertising agency which utilizes internet marketing to the fullest. http://www.mediarevo.com/services/seo . Not only is more cost effective for the client but it produces the results that are needed, especially during times like these. SEM/SEO reaches a larger audience and is available literally at their fingertips.

By: Paul

Paul — Wed, 03 Feb 2010 02:41:34 +0000

When there is a recession, it is important to look at all aspects of your business strategy. Advertising and promotion is always important but perhaps you need to look more cost effective ways to get more your advertising and promotions dollar. Search Engine Optimisation is always important regardless of whether we are in a rising or falling market and there should be a focus on public relations activities. Where money could be better spent may be in print, radio or television advertising.

By: Vanessa Lopez

Vanessa Lopez — Wed, 06 Jan 2010 08:48:09 +0000

Yes it’s true! Recession has made people more mature and wise about money.Now we think twice before spending even a penny on something.Advertising is very important part of business so this is a great post on saving money on advertising.

By: online marketing

online marketing — Fri, 18 Dec 2009 11:42:46 +0000

In the recession companies tend to make advertising the least of their priorities as they think it will cost them too much money. In the recession advertising is key to retaining customers. Companies just need to find new and cheaper forms of marketing their products and services.