Ideas are the bread and butter of the marketing business, if you will ignore the cliché. Every commercial, every direct mail letter, every single email, almost every word of any marketing piece came from an idea. Ideas are important. They are the … [Read more...]
In terms of newspaper readers versus online readers, it is no longer a question of why online marketing has become a staple and print media is losing ground. The real question is why online marketing is working so well. Consider the advantages it has … [Read more...]
In his book “Commonsense Direct and Digital Marketing,” acclaimed marketer Drayton Bird highlights not only how direct marketing is still relevant, but how it can adapt to the buyer even more. While this blog post focuses more on the web part and … [Read more...]
The new rules of web marketing clearly put traditional marketing into the museum. Well, maybe not the museum, but the new rules of web marketing squeeze your dollar, increase niche product revenue, and introduce your product to more buyers than ever … [Read more...]
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