Mastering the pitch is the subject of many books, blogs, and only a few billion emails. Pitches are all around us, we’ve just become accustomed to them. It used to be you’d have sales pros knocking on your front door with a suitcase full of vacuum accessories and catalogs, calls on the phone at inconvenient times, and pitches coming from direct mail ads. These are all still here to some extent, but something is becoming obvious: web marketing is the most effective marketing firm. Big words. Why?
Why use the web for pitches?
Web marketing has many clear advantages, but let’s keep it simple for now: you save time and money when marketing online, reaching more prospects than ever before. How many spam emails do you get every day? How much junk mail in your real mail box? If it’s about even or slanted to one side, that’s completely different than it was not so long ago.
Now, not all pitches are spam. You can use the web to reach buyers much faster, much easier, and much more effectively. This is because you have infinite options, infinite leads, infinite potential for pitching prospects.
Why emails?
Well, we went over junk mail, but if these marketers are making money, why not you too? Not junk mail but direct, reputable emails to buyers. Pitching buyers via email is like sending out hundreds if not thousands of emails in a fraction of the time for a fraction of the cost. Pitches via email are not always as effective as content marketing, such as Facebook marketing, but emails are a perfect way to introduce yourself personally to a prospect.
Why social?
A happy buyer follows your company Facebook page, watches for sales, and spends hundreds of dollars on your items every year. This same buyer recommends your basic, easy-to-build Facebook page to 10 friends. Do we have to continue?
How fast?
Pitching online is instantaneous, though how soon your prospects read your email, copy page, blog post, or social message varies. Still, you can reach many of your prospects in a matter of seconds. This is the prime mover in terms of web marketing; you can sell far more. Take Amazon, where you get a daily email about “Deals of the Day” and “Gold Box Specials” if you are a steady buyer. How could you do this with letters or phone calls?
How many pitches?
Pitching prospects online need not be in volume. You have options when it comes to how often you post on Facebook, or how many emails you send, or how many prospects you want to contact every day. This changes for each company. However, a daily message at a minimum is smart. Flooding customers obviously is spamming, but not contacting them at all is prime for being forgotten.
Now you know why you should pitch online. Follow this blog more for some useful pitching posts.
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