In a recent PC World article by Barbara E. Hernandez, it’s noted that Twitter allows for “more return on investment, less time for more exposure, a quick-hit approach to conversations, a more savvy population and few distractions from the endless streams of information.”
This is an incredible point. Let’s take a closer look at the advantages and disadvantages of using Twitter.
1. Room to Grow
Twitter is growing, and many marketing professionals are using it. This is not the case with Facebook. Some are turned away by the mess of content on Facebook and all the novelties it offers. Twitter is an Apple computer in one small frame, while Facebook is a PC with a lot of connections. Both have their purpose.
Twitter also has a unique interface. Do you really need a Trapper Keeper or will a simple folder do the job? Sometimes back to the basics is better. Twitter’s interface is fairly new, and offers unique ways for businesses to have messages spread and use videos.
There is a unique community on Twitter. Facebook has a unique community too, as do all social sites, but Twitter appears to be more professional. If you connect with the right people, your message can spread fast. The simple system of retweeting helped build relationships. These relationships have built communities. These communities have found companies buyers and buyers jobs.
Twitter is smaller than Facebook. It is going to take some time for it to really catch up with the social giant. While the owners of Twitter see it reaching billions of users, it will take quite a long time.
Twitter users have no attention spans. The “send your message in 140 characters or less” has been made valid. If you have a lengthy point to make, you must use a link to connect to it. And even then, Twitter folk tend to only partake in quick news bites.
3. Down Time
Twitter goes down all too often. The system is still in its infancy, and just about anyone who has used Twitter can recall several “down times” where you could not post messages. If this occurs at a crucial time for your marketing campaign, it can definitely hurt.
Twitter is, in the end, a marketing platform with no equal. It’s smaller, you have to be brief and you cannot always depend on it being up, but you can count on making more of an impact with each new follower you get and Tweet you share.