Just about every company is implementing cost-cutting measures to deal with the current recession. In many cases, companies are significantly cutting their advertising budget. A number of recent studies have come out that would suggest this is a … [Read more...]
It’s not often that I get to talk about a “first” or in reporters’ terminology “a scoop!” Yet, here it is for the first time in print. The world’s first Personalized Business Talk Internet Radio Station. What is it? It is the first … [Read more...]
I doubt many people would argue that Website design can play a critical role in a business’ success online, but few understand it also can play a critical role off-line. To understand this, we need to first understand what constitutes an effective … [Read more...]
Yes, I know it’s old! And yes, I know the Internet is clogged with spam! But the recession is giving email marketing new life! Why the new life? The answer is simple. Businesses are turning to cost-effective proven programs that get results. Email … [Read more...]
Part 1: What are business podcasts? Podcasts have become one of the fastest growing media of all time. According to eMarketer.com, February 2009, almost 22 million U.S. Internet users are listening to podcasts. eMarketer.com is forecasting the … [Read more...]
Part 1: What is Social Media Marketing? There is an old saying: “If you live long enough, what’s old becomes new again!” That saying generally referred to fashions, but it is also becoming true of Social Media Marketing. Most businesses … [Read more...]
Part 2: The Internet Marketing Plan It is widely accepted that the Internet has become the “go to” source to find products and services. For this reason and in today’s difficult economy, it’s critical for every company to utilize the … [Read more...]
Part 1: The Current Reality At this point, almost everyone is being affected by the worst recession since the great depression. Both small and large businesses alike are scrambling to cut losses and find a way back to profitability. There … [Read more...]
Part 3: Print Industry Internet Services There’s an old saying: “If you can’t beat them, join them.” This is especially true for those in the printing industry. The question is: Are there Internet marketing services I can offer … [Read more...]
Part 2: Print Industry Internet Marketing By now most companies know they need and already have a Website. Many of our clients come to us with a Website already in place and ask one simple question: Why isn’t it working? By that they … [Read more...]
Part I: The Problem The Printing Industry and the Internet often appear at odds with each other. Printing, the third largest industry in the US, has lost a lot of ground to the Internet. Now with the economy in a deep recession, it is only … [Read more...]
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