The world seems to be getting smaller as new phones, portable eReaders and laptops with worldwide wi-fi flood the market, just in time for holiday buying. While it's not Christmas quite yet, you may be wondering what can differentiate your business … [Read more...]
Direct marketing has been around for a long time and you might think that there are newer, better ways to invest your advertising budget. But really, direct marketing is a lot like the wheel; you will never run out of uses for it. As long as there … [Read more...]
Mastering the pitch is the subject of many books, blogs, and only a few billion emails. Pitches are all around us, we've just become accustomed to them. It used to be you'd have sales pros knocking on your front door with a suitcase full of vacuum … [Read more...]
In his book “Commonsense Direct and Digital Marketing,” acclaimed marketer Drayton Bird highlights not only how direct marketing is still relevant, but how it can adapt to the buyer even more. While this blog post focuses more on the web part and … [Read more...]
The new rules of web marketing clearly put traditional marketing into the museum. Well, maybe not the museum, but the new rules of web marketing squeeze your dollar, increase niche product revenue, and introduce your product to more buyers than ever … [Read more...]
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